Heather Colleen Reinhardt

I love myself. I want you to love yourself, too.


Self-Love Aficionado

An aficionado is a person very knowledgeable and enthusiastic about a subject. I couldn't think of a better word to describe me and my relationship with self-love. 

What does it mean to love oneself? This is a question I have repeated often over the last decade. We all have varied answers on what self-love is, as each of us has drastically different lives, tastes and abilities. While self-love is going to look different for everyone, what all people who love themselves have in common is that they made the choice to do so. 

I often define self-love as making a series of personal strong choices. One must own everything about themselves-take full responsibility for their thoughts, choices, words, actions, moods, and previous ways of dealing with situations. Some of these past moments from your life may be embarrassing or shameful to admit and cop to, but someone who loves themselves takes full ownership of all of their choices. Self-love is a righteous knowing of oneself, one's identity. To get down to one's true identity, often times we have to shed off layers that don't serve us-we have to change, growing into a better version of ourselves. Self-love isn't just another form of self-development, it goes far deeper than that; it's soul development.

Why is self-love important? Because self-love supports you during your struggles.

When you love yourself, you don't judge yourself. When you stop judging yourself, you stop judging others. If we stopped judging ourselves, and therefor others, self-love becomes the cure for much of our society's issues.

I love myself. And, I want you to really love yourself, too. My mission is to make sure as many people as possible have the proper tools to cultivate self-love. Are you ready to open your toolbox and #liveyourbestlife? 

Go Love Yourself

Available in hardback, paperback, ebook, & audiobook at these retailers.



We all have struggles. Maybe not all the time, but on occasion, struggles creep into all of our lives. Having self-love helps support you during your struggles. When you love yourself, you don't judge yourself. When you stop judging yourself, you stop judging others. If we stopped judging ourselves, and therefore others, self-love becomes the cure for much of our society's issues.

This is harsh, but we need to be on the same page here (or else, no pages at all). First of all, you have to want to love yourself. If you don't want to love yourself, then please put this book down and get back to your stereotypical life of working 9 to 5 for someone else, likely doing work that is not aligned with your own dreams, living for weekends where you overuse substances to escape your own life, and attending social and family events out of guilt and obligation. These kinds of lifestyles do not allow the time to discover your true talents or dive deep into your heart's desires. This is what I like to call the "Go F*ck Yourself" lifestyle. You do you (on autopilot).

If you do want to love yourself, then you've got to dig deep and do the work. If you've decided you no longer want to live under someone else's made-up rules and you'd like to break free from the norms of society, awesome. Let's begin living the "Go Love Yourself" lifestyle. You do you (on a stick shift where you get to choose the gears). Cultivating self-love is the ultimate tool to have to live your best life. Go ahead and dig into this book.

Affirmation Candles

When I first began my self-love journey...

I created a daily ritual of speaking positive affirmations out loud. But I eventually realized that I needed a way to make these affirmations more tangible, to get them out of my head and into reality. I thought that if I added a physical action to the affirmation, it would increase the energy behind my intention and help manifest my desires more quickly into my life. So I began to light candles as I said my affirmations aloud.

I found this new routine of combining an intention with a simple action exceptionally powerful. I was seeing my intentions coming to fruition. My favorite affirmations begin with I am, I can, and I will. These phrases reinforce self-worth and build self-confidence. As part of the Amour De Soi brand, I created Affirmation Candles so that you, too, can light up your intentions and manifest the life of your dreams. Affirmation Candles are hand poured at Light 4 Life Cause, where they provide jobs for adults with disabilities. Your purchase not only empowers you, it empowers others.

Light an Affirmation Candle and light up your life.

Download your free affirmation prompts.

I AM... I CAN... I WILL...

Self-Love Jewelry

The infinity symbol is my favorite reminder that our thoughts, actions, patterns, and practices are always on repeat, looping around and around. I wear an infinity symbol necklace daily as a reminder that my thoughts and actions create my experiences. When I put on my necklace, I'm reminded to keep my thoughts positive, my actions integral, and be mindful of my patterns and practices.

In collaboration with Tova Malibu, I created a self-love jewelry line as part of the Amour De Soi brand, featuring the infinity symbol so that you, too, can wear as a sign of your self-love.

While one may not initially think self-love and luxury art and real estate go hand-in-hand, I beg to differ. We've been working with Heather as one of our go-to visionaries and have found that there are plenty of similarities between our brand and hers. We thoroughly enjoy Heather's unique perspective on how luxury is an experience, not a price point.
— Nikki Griffin, Marketing Director, Ocean Sotheby's International Realty